Patrick Reinsborough

Patrick Reinsborough co-founded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination and narrative. He lives in San Francisco.

  • Re:Imagining Change

    How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World

    By Doyle Canning and Patrick Reinsborough     September 2010

    Re:Imagining Change provides resources, theory, hands-on tools and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture.